Successful seasons against the odds in the Premier League, as well as FA Cup Final and UEFA Europa League appearances see the Club's name spread around the world.
The Potters lit up Wembley as they blitzed Bolton Wanderers 5-0 in a never-to-be-forgotten FA Cup Semi-Final in 2011 to set-up a showdown with Manchester City.
The Final was to end in disappointment as Tony Pulis’ side were edged out 1-0 but consolation was to come in the form of qualification for the Europa League - the Club’s first taste of European football in more than 40 years.
Ahead of that European sojourn, one of the most recognisable figures in English football in Peter Crouch checked in at the Club in the summer of 2011 in a then Club record £10million deal.
After safely navigating their way through the Europa League qualification rounds, City found themselves in a group containing Beşiktaş, Dynamo Kiev and Maccabi Tel Aviv. It was a tough proposition but the Potters finished second in their group with the reward of a tie against Spanish heavyweights Valencia, who prevailed 2-0 on aggregate.
In May 2013, the decision was taken to bring Pulis’ second spell in charge of the Club to an end and former Wales, Blackburn, Manchester City, Fulham and QPR boss Mark Hughes was tasked with the job of replacing him.
Hughes wasted little time in reshaping his squad, drafting in the likes of Marko Arnautovic and Erik Pieters and it quickly paid dividends as the Potters secured their first top 10 Premier League finish in his first season in charge.
They finished ninth – a closing position they would also achieve in the next two seasons under the astute management of the canny Welshman.
Former Barcelona star Bojan lit up the Premier League after joining the Potters in 2014, while a year later another established star on the European stage, Xherdan Shaqiri, became the latest high profile player to move to the bet365 Stadium in 2015 as the Club again broke their transfer record.
The Potters took their record spending levels to a whole new level – in the form of £18.3million – when Giannelli Imbula arrived in January 2016, while a few months later Wales star Joe Allen, fresh from an outstanding Euro 2016 that earned him a place in the Team of the Tournament, traded Liverpool for a key role in Hughes’ midfield.
2016/17 saw City finish 13th in the Premier League, while away from the first team scene the U18s reached the Semi-Finals of the FA Youth Cup before falling victim to Manchester City.
Multi-million pound redevelopment of the Club’s Clayton Wood training facility ensured Hughes, his first team squad and the development squads work on a day-to-day basis in one of the Premier League’s leading training environments.
While the summer of 2017 saw major building work take place at the bet365 Stadium saw the filling in of the South East Corner with the installation of an extra 1,800 seats and taking the capacity above the 30,000 mark.