Equal Opportunities Policy
STOKE CITY FC are dedicated to eliminating discrimination, whether by reason of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.
The Club intends to act in a way that makes sure that all staff members can achieve their full potential and employment decisions are taken without reference to irrelevant or discriminatory criteria.
Equality of opportunity means the Club will not discriminate against, or in any way treat less favourably, any person on grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment in any of its activities.
This policy will be applicable to:
- the advertisement of jobs
- the selection of candidates for employment or promotion
- job location or working environment
- pay and employment terms and conditions
- internal training and development activities
- internal and external coaching and education activities and awards
- football development activities
The Club works proactively alongside other organisations such as Kick It Out, Show Racism The Red Card and Stoke-on-Trent City Council to promote inclusion and celebrate diversity.
The Club will not tolerate sexual or racially based harassment, or other discriminatory behaviour, whether physical or verbal at the bet365 Stadium.
Over 300 stewards are employed on a matchday and one of their primary roles is to monitor supporter's behaviour.
The Club is committed to providing a safe and friendly environment in which all members of our community can enjoy watching football.
It adopts a zero-tolerance policy towards any form of racism, anti-social behaviour and discrimination at the bet365 Stadium and are pro-active in attempts to maintain this.
The Club remains committed to actively eradicating any discriminatory behaviour and supporters must also embrace this fundamental policy. As part of the terms and conditions of issuing Season Cards or individual match tickets, supporters must not engage in any discriminatory behaviour. Any supporter who does not adhere to this policy will be dealt with in the strongest terms which could include being ejected from the bet365 Stadium and/or having their match ticket or Season Card removed/deactivated.
Any complaints received regarding discriminatory behaviour are closely monitored by stewards, and where necessary, working in liaison with the police who are on duty within the bet365 Stadium, appropriate action is taken as a result of this monitoring procedure.
To report any offensive chanting or behaviour during the match text 07920 448570 (quoting the stand name, row number, seat number, description of the offender and incident).
After the match call 0871 663 2008, text 07920 448570 or e-mail email@example.com.
All information will be treated in the strictest confidence.
KICK IT OUT have released the second version of its reporting app, providing users with the ability to attach video, photo and audio evidence to complaints to help support investigations into discriminatory abuse and behaviour across football.
The free app - available now from the Google Play Store and Apple App Store - allows users to confidentially report incidents they may see, hear or be the victim of at a match.
The new version of the app also allows complainants to shield their identifying information from professional clubs and the football authorities by clicking the 'remain anonymous' button contained within the reporting form.
KICK IT OUT, football’s equality and inclusion organisation, has partnered with the Home Office and True Vision to release a series of informative and engaging resources that raise awareness of homophobic, biphobic and transphobic (HBT) discrimination within football stadia.
Forming part of Kick It Out’s ‘Call Full Time On Hate’ initiative for the 2016-17 season, which is urging the collective force of football to encourage inclusion and deter hate from the game, the resources were launched on the same day as the Department for Culture, Media and Sport (DCMS) hosted a roundtable meeting on homophobia in sport.
A short film raising awareness of LGB&T inclusion in the game has been created in partnership with Doodle Films. The film follows five individuals from the LGB&T community as they reflect on the impact of HBT behaviour on their lives and the importance of reporting discrimination in football.
To view the film, click here.
A comprehensive booklet and small pocket guide have also been designed to assist stewards and safety officers in their understanding of HBT discrimination and how to effectively challenge this behaviour.
Following the recent publication of the Culture, Media and Sport Select Committee report on homophobia in sport, which stated that stewards and all staff at all levels must be supported when confronting and reporting homophobia, these new materials will equip matchday stewards and safety officers with the confidence to report HBT discrimination at football matches.
‘Tackling Homophobic, Biphobic and Transphobic Behaviour at Football Stadia’ is a 12-page booklet which has been produced with support from Just A Ball Game? and Inside Inclusion. The booklet includes information on what HBT discrimination is and the role stewards and safety officers can play in reporting and challenging this behaviour.
Ten key steps to tackling HBT discrimination have been included in the small pocket guide accompanying the booklet. 10,000 pocket guides have been produced and distributed to stewards and safety officers across Premier League and English Football League clubs.
Discrimination reports relating to sexual orientation made up 17% of reports to Kick It Out in 2015/16, a rise of 4% on the previous season.
All these resources will be available to download digitally for free on the Kick It Out website – www.kickitout.org
Dementia Action Alliance
Stoke City Football Club are committed to the principle of being Dementia Friendly football club and over the last 12 months they have hosted four dementia friends sessions, resulting in more than 100 staff - including the match day support team - becoming Dementia Friends.
As part of the Club’s ongoing commitment to the Dementia Action Alliance, further sessions are to be arranged with key sections of staff including the Community Trust team, who have spearheaded this initiative.
It is predicted that over the next 10 to 12 months a further 50 members of staff and volunteers will attended Dementia Friends sessions as part of their ongoing training and professional development.
These outcomes will be supported by the voluntary sector organisations Douglas Macmillan Hospice and Approach which has been providing information support and advice to people affected by dementia in Staffordshire for 35 years and have partnered with Stoke City Football Club in their application to the Dementia Action Alliance.