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OFFICIAL club website of stoke city


Equality and Diversity

Dementia Action Alliance 

Stoke City Football Club are committed to the principle of being Dementia Friendly football club and over the last 12 months they have hosted four dementia friends sessions, resulting in more than 100 staff - including the match day support team - becoming Dementia Friends. 

As part of the Club’s ongoing commitment to the Dementia Action Alliance, further sessions are to be arranged with key sections of staff including the Community Trust team, who have spearheaded this initiative. 

It is predicted that over the next 10 to 12 months a further 50 members of staff and volunteers will attended Dementia Friends sessions as part of their ongoing training and professional development. 

These outcomes will be supported by the voluntary sector organisations Douglas Macmillan Hospice and Approach which has been providing information support and advice to people affected by dementia in Staffordshire for 35 years and have partnered with Stoke City Football Club in their application to the Dementia Action Alliance.