The All Stars Lottery offers weekly cash prizes of £1,850 along with monthly exclusives such as VIP matchday hospitality, signed Club merchandise and home match tickets.
A 'lottery of choice', it allows those who play to nominate their own specific charities.
A non-profit making initiative, the All Stars Lottery has a direct link-up with the nearby Donna Louise Children's Hospice, but also supports various local organisations such as the University Hospitals of North Midlands, the Douglas Macmillan Hospice, the NSPCC and a host of other appeals.
"The All Stars Lottery is a fun way for Stoke City fans to support good causes whilst enjoying a range of rewards and benefits," said Promotions Manager Mark Cartlidge.
"It's a win-win situation for us all; over a million pounds has been donated to good causes including the Donna Louise where donations are automatically made unless supporters opt otherwise.
"We always challenge ourselves to grow donations so the launch of the Facebook page gives us the opportunity to share our message, spread the word and hopefully get more Stoke City supporters to join the All Stars Lottery."
With monthly membership for just £4.34 per month, subscriptions can be set up with standing orders from bank accounts and credit cards, by cash payments at local newsagents and pubs or via collections from agents based in a number of local areas.
To sign up, or for more information, visit the Lottery section of the website by clicking HERE.
For all the latest news from the All Stars Lottery along with the winners of each and every weekly draw, visit the official Facebook page HERE.