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Bojan Swoop Earns Stoke Huge Internet Audience

Bojan Krkic with manager Mark Hughes

PUBLISHED

11:43 23rd July 2014

Increased activity on Club's social media channel

LAST NIGHT'S announcement that Bojan Krkic had joined Stoke City from Barcelona saw a major increase in activity on the Club's social media channels.

Not long after it was announced that the Spaniard had put pen to paper on a four year contract, the news spread from the Britannia Stadium to around the world in a matter of minutes.

At one point, three of the top ten items trending on Twitter in the UK were Potters-related; #Bojan topped the charts whilst #WelcomeBojan and Mark Hughes also featured.

Over 2,000 extra followers came on board at our @stokecity account, taking the total number of followers to over 206,000.

Our first '#WelcomeBojan #BienvenidoBojan' tweet following the signing is the Club's third most re-tweeted post ever, with over 2,100 people directly sharing it to their own followers.

Meanwhile on Facebook, yesterday's three Bojan-related posts reached over 1,600,000 people around the globe.

This was thanks to direct views of the Club's posts, users seeing their friends comments on them and people sharing our updates onto their own pages and profiles.

The Club gained 1,500 new 'likes' on Facebook during Tuesday alone with a total of over 301,600 (and counting!) affiliating themselves with Stoke City on the website.

Surprisingly people in the UK rank only third highest in a table which shows which nation's people see the official Stoke City content on Facebook.

Natives of India and Indonesia have bigger numbers, whilst Cairo in Egypt is the second most 'reached' city behind Stoke-on-Trent!

On Instagram, both Bojan posts surpassed the previous record amount of likes for pictures of new signings such as Mame Biram Diouf, with 3,350 people now signed up to City's account since it's launch at the beginning of May.

Of course all these figures don't even take into account Bojan articles written and read across fans forums, the Premier League & FIFA websites and third-party sports news websites.

If you're not already following our official feeds on Facebook, Twitter, Instagram make sure you do so today!

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