PARCEL DELIVERY COMPANY Interlink Express has increased its support for Stoke City Football Club with a new advertising package.
The move represents part of a larger marketing push for the company and coincides with the completion of a £multi-million rebranding programme announced earlier this year.
To mark the occasion, a fleet of smart new Mercedes delivery vans and uniformed drivers were dispatched to the Britannia Stadium to meet manager Mark Hughes and first team regular Steven Nzonzi.
The delivery drivers were joined by a 38 tonne line-haul truck, also decked out in the smart new livery.
The rebranding has now been rolled out across Interlink's fleet of 2,500 vehicles and nationwide network of 97 depots. The rebrand investment also includes new uniforms for staff, depot signage and marketing materials.
The new look was designed to give the brand a much bolder, more distinctive and recognisable image, in line with the higher profile the firm now enjoys as one of the UK's leading parcel companies.
DPD's Stoke born CEO Dwain McDonald is a Season Ticket holder and lifelong Stoke City fan.
He commented on the tie-up with the Club; "We're delighted to be extending our relationship with Stoke City Football Club. It is a fantastic family club, with a great community feel to it. A bit like Stoke City, we've come out of the shadows in recent years to play at the very top level – our success mirrors what has been happening at the Britannia, in many ways.
"Interlink Express has been growing year on year by 20 per cent, expanding our network of franchisees and depots. We've invested heavily in the best technology available to give our customers one-hour delivery slots and live-tracking of their delivery driver via our unique Predict and Follow My Parcel services.
"As a result, we have been carrying more and more traffic every year. So the time was right to raise our profile, and be a lot bolder with the visual identity to create a really striking brand that people will recognise on the roads and around the streets.
"While there is no finer sight at the Britannia than the red and white stripes as far as I'm concerned, our new uniforms come a very close second!"
The new advertising deal gives Interlink Express a larger matchday presence in and around the Britannia Stadium including perimeter advertising, and in the nation's homes thanks to the brand now appearing on the Club’s media boards.
City's Head of Commercial Andrew Billingham said: "We're delighted that Interlink Express have extended their relationship with us into a second year.
"I believe it is confirmation of just how much they have benefited from the global exposure we are able to offer them, via LED perimeter advertising and the interview backdrop boards.
"We were honoured they chose to use the Britannia Stadium as the backdrop for the launch of their new branding and livery."