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OFFICIAL club website of stoke city

Bound For Madrid

STOKE CITY'S Academy is to showcase its work on the international stage this week when Director Dave Wright flies out to Madrid for a special educational visit.

The Academy's progress has caught the eye of Spanish giants Real Madrid who have formally invited the club and partners Coerver Coaching to deliver a presentation on their Masters Degree course.

The Talent Identification and Development in Soccer course is run by the Real Madrid School of University Studies and Wright is hoping that it can potentially be the start of a long association between the two clubs.

"It will be an educational trip not only for them but for ourselves to see what they do and hopefully it could be the start of a link with them," Wright revealed to

"They have expressed an interest in how we operate and what Coerver programmes we have in place and how they are implemented.

"We'll deliver a presentation whilst out there and do some practical demonstrations, and in addition have been invited to their Academy to have a look at some of the work they do.

"We always think it is good to speak to other clubs and to share best practices on how to develop young players.

"We believe we are the only Premier League club to have received a formal invite from Madrid which we consider a bit of an honour and achievement.

"They wouldn't have invited us without good reason if they thought what we were doing at the Academy didn't warrant it. Real Madrid are one of the biggest clubs in the world and it's nice to have been asked to present our work.

The trip has come about via the Academy's three-year link with Coerver Coaching and Wright says it's been a fruitful relationship, not only to help clinch the trip but in the development of the Academy's players.

"Coerver is a tried and trusted skills programme for young footballers and we have intertwined their coaching into our own technical programme," he said.

"We are now also steering towards their development centre scheme which looks to develop stronger grassroots links by opening our doors to local community coaches.

"By opening up on what we do and how we do it then hopefully if some of our methods can be adopted by coaches in the local area it benefits us in the long term. At the same time it allows us to give something back to the local community."

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