"HAVING A Season Card shows commitment and identification. If you go to most games then there's a real financial benefit to having a Season Card, but like all Potters fans, I see it as a badge of membership."
That's the assertion of long standing Stoke City Season Card holder, Malcolm Clarke.
Malcolm has always been passionate about the needs of football supporters, and has been chair of the Football Supporters Federation (FSF) since it was formed in 2002.
Therefore, Malcolm is in a perfect place to assess what make Stoke supporters so special. "Stoke-on-Trent and its surrounding towns have a unique industrial history and unique geographical identity.
"Our region really is one of the friendliest places in the world and the Club is an embodiment of that," he says.
Malcolm identifies that "it's in your best financial interests" to become a Season Card holder for 2014/15 if you intend to go to several games at the Britannia, but he also believes that a large Season Card holder base will provide the perfect support to the team's ambitions.
"Fans, management and the players need to stand shoulder to shoulder, side by side and say 'Let's all go for this together.'"
The Potters have frozen their Mid-Prices, with Season Cards starting from just £399 - that's exactly £21.00 per game over the course of the 19 top-flight matches - and you can spread the cost by taking advantage of a nine-month easy payment plan.
They are also exceptional value for young supporters with the Under-17 price from £209, which equates to £11.00 per match, while Under-11s can watch 2014/15 Premier League action for the unbelievable price of just £67.00, which is just over £3.50 per game.
The Mid-Price Season Cards will be available until 30 June, after which 2014/15 Season Cards will be available at the Final Price.
Supporters are advised that the easiest way to pay for their Season Card is online at scfcdirect.com. Otherwise, they can be purchased in person or over the phone on 01782 367599.
The Mid-Price sales period has followed on from the recent opportunity for Season Card renewals to exchange their seats.