STOKE CITY are backing a Premier League crackdown on pubs showing top-flight games via illegal streams this season.
Publicans across the United Kingdom are being warned they will face prosecution should they be found to be illegally showing Premier League games.
The League is significantly increasing its enforcement activity - a move that has the full support of the clubs, including the Potters.
The Premier League has already claimed a major victory in its fight against piracy by securing a judgment in the High Court requiring the six main UK-based Internet Service Providers to block access to one of the biggest illegal live football-streaming sites in the country.
A Premier League spokesperson said: "The Premier League will be significantly upping its enforcement activity in this area in the coming months, so any publican who is being offered a service that is not either BSkyB or BT Vision should be aware that these are illegal and they open themselves up to the possibility of prosecution."
BT Sport will launch their Premier League coverage by broadcasting live Stoke's opening day clash with Liverpool at Anfield on 17 August (kick-off 12.45pm).
Two more of the Potters' games have been chosen for live coverage by SKY Sports - the clash with Arsenal at the Emirates Stadium will now kick-off at 1.30pm on Sunday 22nd September, while the visit of Norwich to the Britannia Stadium will take place the following Sunday (29th September) with a 1.30pm kick-off.