FIRE-FIGHTERS have teamed up with Stoke City Football Club legends as part of a high profile safety campaign.
Staffordshire Fire and Rescue Service is encouraging people to regularly 'push the button' on their smoke alarms to make sure they work.
Veterans of the football club are featured in a video to promote the campaign, which will be officially launched at next weekend's game against West Bromwich Albion.
The initiative is now in its fifth year and is driven by the fact that although nine out of 10 households have smoke alarms, a shocking seven out of 10 don't test them.
Donna Broadhead, Prevent Manager for the north of the county, said: "The game is a great opportunity for us to get our Push the Button message out to a massive audience and we are delighted that Stoke City FC are supporting our campaign.
"It is absolutely vital that people regularly check that their smoke alarms are working - they could literally save your life. As part of this year's initiative we are encouraging people to do a good deed and test the smoke alarms of vulnerable and older relatives, friends and neighbours.
"There are a number of ways to make sure you remember to test your smoke alarms on a weekly basis - perhaps the best way would be to subscribe to our email updates. If you subscribe, Staffordshire Fire and Rescue Service will send you a weekly reminder email."
City's Head of Community Adrian Hurst said: "It's a startling statistic that seven out of 10 households have smoke alarms that aren't regularly tested.
"Smoke alarms save lives and as a Club we are committed to supporting Staffordshire Fire and Rescue Services's initiative that encourages peoples to 'push the button'."