The Fans Forum exists to help unlock the potential of Stoke City Football Club through the active participation of supporters in all areas of the business.

Objectives

· To make the Britannia Stadium a place where fans want to come

· To take responsibility for harnessing the energy of supporters for the benefit of the club

· To effectively communicate the issues discussed and the action taken to as wide an audience as possible

· To maintain an open, two-way communication process for the channelling of ideas and feedback

· To continuously improve customer service

· To participate in the long term strategy for the regeneration of the club