Tellcomm Plus Ltd, independent telecommunications brokers to companies across the UK, has been signed up by Stoke City Football Club to launch a new telephone service for Stoke City supporters, called Potters Talk.

Potters Talk, which will be launched in 2008, is a special deal for Stoke City fans. It will give supporters the chance to save money on landline calls, line rental and residential broadband. Tellcomm Plus will also be streamlining Stoke City's own mobile telecommunications infrastructure to ensure that the Cub is able to operate as efficiently as possible.

Stoke City commercial manager John Booth said: "I would like to welcome Tellcomm Plus as our official partner. I look forward to working with them to optimise our mobile communications and to develop the great value phone and internet offering for Stoke fans."

"The fact that they are also to be the new sponsors of the Waddington Suite speaks volumes for their commitment to the Club."

Mark Trafford, founder and managing director of Tellcomm Plus commented: "Tellcomm is delighted to be working with Stoke City Football Club. We are a company who offer the personal touch and are committed to giving the best customer service and finding the best possible communications package for the Club and the fans alike."