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On Course For National Success

Premier League Enterprise

STOKE CITY will be chasing top honours at the prestigious Premier League Enterprise Challenge Finals later this season after success in the regional play-offs.

The Potters were represented by five pupils from Ormiston Meridian Academy - Emma, Grace, Che, Sam and Jaimie - at the event held at Wolves’ Molineux stadium earlier this week.

The young people had won through a series of local heats to secure the right to represent the Club, after being charged with producing an idea to improve attendance of aged between 18 and 23 as well as enhance their match-day experience.

Premier League research shows that just 5% of spectators fall into that age category - compared to 7% at the bet365 Stadium – and the Ormiston Meridian pupils had to pitch their idea of an incentivised season card plan spread over three years to a panel of experts from the sport and business world.

Their plan included the introduction of a match-day fan zone at the bet365 Stadium and free Club merchandise.

As part of their preparations for the heats and regional play-offs, the Ormiston Meridian team were mentored by John Pelling, the Club’s Head of Finance.

They beat off competition from West Brom, Everton, Leicester, Derby and Norwich to secure a place in the National Final in London on March 18.

Stoke City Community Trust Project Worker Mark Deaville said: “Emma, Grace, Che, Sam and Jaimie put so much time and effort into their project and it was clear that the judges were impressed by their presentation and the way they answered their questions.

“It’s a fantastic achievement for them to have secured a place in the National Finals and they are already very excited about the prospect of an overnight stay in London and competing against other clubs from around the country.”

The Premier League Enterprise challenge, which is partnered with Sport Relief, enables participating clubs to provide unique and high-quality enterprise education in their local communities and has had a positive impact on young people, particularly in increasing confidence, aspirations, attendance and motivation at school.

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