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OFFICIAL club website of stoke city

Pieters Judges Enterprise Challenge

Erik Pieters

PUPILS from Biddulph High School have won the chance to represent Stoke City at this year’s Premier League Enterprise Challenge play-offs having beaten five other local schools to the opportunity.

The Premier League Enterprise Challenge is the national competition element of the Premier League’s enterprise programme which began in 2009 and which is run in partnership with Sport Relief. 

The Challenge sees Year 9 and 10 students set a football business-related task by Premier League Executive Chairman Richard Scudamore, which this season asked groups to come up with initiatives to encourage diversity and make going to a match the most enjoyable experience.

Thirty-two Premier League and English Football League clubs have entered this year’s challenge and will be represented at six play-off events in January. These play-offs will be taking place at Anfield (Liverpool), the King Power Stadium (Leicester City) and St. Mary’ (Southampton).

Stoke City left back and judge on the day Erik Pieters said: “It’s the perfect thing for kids to show their vision to show how to get more people to the stadium and how you can develop at a club like Stoke City.

"I was happily surprised by how the students were able to speak openly about almost everything."

"People talk about different things that you don’t necessarily always think about: religion, nutrition, halal food. It’s interesting and you have to take everything into consideration.” 

Pupils from Biddulph will be competing in the play-off at the King Power Stadium on Monday 15th January.

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