The Club have signed a two-year agreement with Altodigital, a Sharp reseller and one of the UK's most respected office technology specialists, which will see Sharp branding on a wide range of Club inventory, including South Stand naming rights, from the visit of Tottenham Hotspur to the bet365 Stadium on Saturday onwards.
Sharp offers a range of workplace technologies and services, including award winning document solutions and state of the art visual communication products.
City Chief Executive Tony Scholes said: "Sharp have a worldwide reputation for excellence in their chosen field and we are delighted they have decided to enter a football sponsorship with Stoke City.
"The fact that they, via Altodigital, feel we can provide the perfect brand platform is a real coup for the Club."
Tim Hubbard, Business Development Director at Altodigital, commented: "With Stoke being a global brand now with strong ties in North America and Asia to compliment longstanding reputation in the UK, they are the perfect choice of partner for a global business like Sharp. It has been a pleasure to be a part of making it happen and we look forward to what the future brings."
Stuart Sykes, Managing Director of Sharp Business Systems UK said: "This sponsorship was an easy decision; we get to work closely with our partner Altodigital and we get to support a club with a growing global fanbase. We're proud to start this association with the Potters."